The Fête du Fromage à Gruyères is an annual cheese festival held in Gruyères, Switzerland. It celebrates the region's famous Gruyère cheese, showcasing its rich heritage and craftsmanship. The festival features a range of activities, including cheese tastings, cooking demonstrations, and traditional Swiss music and dancing. Visitors can enjoy watching the cheese-making process, as well as explore markets selling local produce and handicrafts. A highlight of the festival is the procession of decorated floats, often featuring the iconic cowbells and other symbols of Swiss rural culture.